We Are the Loop: Feel Its Tug and Pull


We are the loop. And we love the loop, don’t we, particularly the delusional but understandable idealism that is applied to how we buy and use objects, stuff, all the many things we tote around. Late-Capitalism has us in a very fast loop now and we buy, consume, and discard at a rate that boggles zee mind. Except that it doesn’t really boggle our minds — that is, create a sense of marvel (and if you spell “boggle” with one “g” it means demon or phantom, which I secretly love.)

The thing is, there are people in the world who know this is a real problem, all this buying and trash sorting and not using things for more than five seconds. The thing is we are the loop and we can create some friction to slow it down. How do we do this? Through words and symbols. Through creating processes to slooooooow things dooooooown. Through pausing with people, known and strange to us, to talk about how we feel about it all. Every time we pause to speak to this, read to this, write to this, we slow down the loop.

I gave a talk at the Maldives National University on July 24, 2019, about the ECOPOESIS Movement, which I founded with Adam Marcus and Chris Falliers, and a loop image-object came along for the discussion.

But not any old loop: This is the loop we humans were gifted in 1970, to describe structured reintegration of our waste, through industrial systems, and then back in new and exciting forms. We were not creating too much, for instance, plastic. We were energizing the loop.

ECOPOESIS wants to react to many things: The dearth of language, our need for new signs, the instantiation of ecological discussions in science/political/philosophical circles — often feeling far from the rest of us humans and non-humans. The speed of the loop.

Some of the words I said: “We are also reacting to the current state of ecological messaging and symbols, which we feel are out of date. For example, this ubiquitous American recycling symbol that proposes our plastics are in a perfect loop of reuse. One swim in any of the world’s oceans proves this wrong in the 21st century.”  Gary Anderson, then a 23-year-old student at USC, submitted this design in 1970 for a contest run by the Container Corporation of America — and the brief was to illustrate the path for recycled paper.

I then took off one of my shoes, designed by Rothy’s here in SF, that used re-cycled plastic as its material. I feel good about myself for buying shoes made from plastic (a fantastic material, by the way, which we choose to falsely deify and then demonize to keep Sauren’s Eye off of us as individuals? Perhaps?) To make this point: There is a loop, it is not one that is over there — a glyph to assuage feelings of guilt about your stuff.

You are the loop and the loop is you.

My next post is going to talk about my own love affair with plastics.